Customer Satisfaction Essay Example | Topics and Well Written Essays - 6750 words

Customer Satisfaction - Essay ExampleThe product development oscillation starts with the assessment of the customers needs and ends when the design is finally released. In this highly competitive environment world split organizations ar supposed to implement the TQM strategy in order to continually seek better performance. In the world we live today, it must be amply clear thatIn fact these guiding principles are inextricably linked to each other and development of this thought along with the development of other demarcation processes can lead to about form of a competitive advantage in the market. The modern flock of prime(a) is that products should totally satisfy the customers needs and expectations in every respect on a continual basis. This new concept calls for a well designed product with functional perfection, providing satisfaction beyond customers expectation, justice in service and absolute empathy with customer. TQM therefore encompasses a see of critical factor s (Powell, 1995 Li et al., 2003 Arawati, 2005). In general, some of these critical factors can be identified asTop counseling commitment The top heed of a company must be convinced enough to adopting type control programmes. This will service in conditioning the attitude of other departmental heads to regularly monitor the quality aspect. strategicalStrategic planning Strategic planning is a process which, through an examination of external and internal factors for an organisation, results in a set of mission, purpose, objectives, policies, plans and programmes for implementation.Customer focus A progressive organisation is supposed to have a strategy for quality which is based on customer perceptions of quality. Customer service after the sale of a product is considered as important as the quality of the product itself.Benchmarking It is the process of following the best in the industry. Human alternative management Human resources form the crucial part of any organisation. Th ey are the key players in producing and delivering quality.provider relationship Suppliers too have a role in quality assurances as their role encompasses the identification, acquisition, access, positioning, and management of the resources required for the product and the company.Continuous improvement Improvement is a never ending cyclic process. harvest-feast Quality requires to be continually improved to remain in the competition.Quality information system How the quality principles are being implemented in the company and if required the management can decide to treat a corrective course of action midway, is determined by the Quality Information System (QIS).It was in early 90s that the concept of Total Quality Management started being promoted as a way for contrast to wring out inefficiencies and boost productivity. TQM was considered the only way to effectively compete with the Japanese dominance in the manufacturing sector. It is a description of the culture, attitude and organization of a company that strives to provide customers with products and services satisfying their needs.KLEEMANNs activities1 engage both the manufacturing and